Logo Design

The next thing that we are going to do is create a logo that will represent you as a photographer. This logo could and will be used in your photos as watermarks over your photos or at the very least, they can be used in the corner of your images to give yourself credit for your work. Before we begin designing a logo, let's discuss a few of the things that make a logo successful and effective. The video below discusses logo design.

So good logos are simple, can scale down without losing anything, and have a shape (or at the very least, are pulled together tightly). Your logo should meet this criteria. I also want to see you include some type of image and text into your logo. The video below will describe why we are doing this and how you should start the project.

So there you have it. Start by making a simple sketch of 4 designs to represent you as a photographer. These don't need to be perfect drawings, just doodles really. Once you have made your 4 sketches, or thumbnails, chose your favorite logo and draw it again. This time, clean it up, make it bigger (8" or so) and then color it with colored pencils. From their, we can start to make a digital version of your logo, but we need thumbnails and then a bigger cleaner colored sketch first.

Please don't let this overwhelm you! I know you may not feel like you can draw, but good logos are simple, so you don't need to draw a crazy and complex image. In fact you shouldn't! Just have fun with it and come up with something that represents you.